When online businesses are started, the first thing that is done is the setting up of a website, and that really makes sense. Everything done for that business would revolve around the website. The next step would then be to generate traffic so that people would know about the existence of the website, the business that is run out of that website, and the different products or services that can benefit the visitors. Then comes the question of getting a toll-free number for the business.
Having a toll-free number for an on-line business is a huge consideration. This is because the toll-free number in itself is an added cost, and then some of these numbers would still have charges every time the toll-free number is dialed. Depending also on the turnout of customers, one might need to invest in a phone system that would handle more than a few calls at a time, and maybe even hire more people just to sit down and answer the phones. Despite all these costs though, consider also the benefits that you can get from having a toll-free number:
- It tells customers that you are willing to communicate – when a customer visits a website, he is either looking for answers to some questions that he already has or he is interested in looking through the website in order to buy a product or service but will need to get a few questions answered before sealing the deal. Having a toll-free number on the website would show that you would be willing to talk and sell your service further, and not just post some text on the internet and hope that people believe in it.
- It takes away the burden from the customer – other businesses cut costs by not having a toll-free number, and simply place an e-mail address or a form that can be filled out with a promise that a response will be given within such and such a time. This puts the burden of waiting on the customer, and even challenges some who do not like converting their thoughts into text. With a toll-free number, you are not just allowing a new form of communication that is immediate, you are even telling the customer that you will shoulder the expenses of the call. All they have to do is dial the number!
- It gives the additional point of contact that could be used to make the sale – there are ways of selling a product or service over the internet. You can make the website colorful, informative, aggressive, eye-catching and a number of other things, but the fact will remain that advertisements and text on the website will be extremely limited when it comes to closing a sale. Human interaction, on the other hand, can be more effective because the salesman can adjust to the arguments that the potential customer would have. The convincing power of a good salesman is a lot more powerful than the text that the same salesman could put on paper. If people visit the website, have questions and call in to the toll-free number, then the salesman can just make short work to close the sale and sell the service.
It is true that toll-free numbers can rack up the costs of the business, however when these numbers are used properly, the benefits can outweigh the costs. Just like any other tool though, you would need to study how it can be maximized so that the business can earn from it, and not just bleed money through it. If implemented correctly, you can watch your customer base increase and confidently say that your purchase of a toll-free number is what caused it.